Whitman Controls (CT), a small pressure switch manufacturer now selling globally, renews their eCatalog service with i-MARK for the second time
FARMINGTON, CT — April, 2009 — Whitman Controls an established leader in the manufacture of innovative miniature pressure switches, renewed their SaaS Agreement with i-MARK for the second time to continue offering their 24/7 BUSINESS™ eCatalog services.
Whitman may be small but they pride themselves on offering a significant competitive advantage to customers by providing a quality product to customer specification at competitive prices and with flexible delivery options. Whitman recognized that their website has been the most cost-effective business medium, helping them level the playing field against their ‘Goliath-like’ competition while attracting global buyers.
Whitman chose i-MARK again and our interactive 24/7 BUSINESS web self-service eCatalog, to continue to deliver the most intuitive online product ‘explore-and discover’user experience for their industry and further their competitive advantage. Their self-service website has not only helped Whitman increase market share and increase offshore customers, but they have also freed up their CSRs and engineering staff from the many repetive, incidental inquiries that have sharply decreased, to focus on calls from ready buyers with more complex questions on their more sophisticated solutions.
FARMINGTON, CT — April, 2009 — 
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