FARMINGTON, CT — November 22, 2010 — Shortly after The Stanley Works acquired Black & Decker, their IT Departments compared notes on their Internet assets. From this, Stanley Assembly Technologies quickly recognized the market leadership benefits enjoyed by a Black & Decker company, Emhart Teknologies and today announced they have selected i-MARK’s 24/7 BUSINESS™ SaaS eCatalog service to provide comprehensive web-self-service capabilities, 24/7 to their customers, partners and prospects.
Emhart, an i-MARK customer since 2000, offers their high ROI web-self-service eCatalog and product configuration services to guide industrial and automotive OEMs in North America and Europe to buy Emhart products based upon performance and value. This intuitive self-service tool set gave Emhart an unprecedented competitive advantage in their global markets because of the wealth of product discovery and evaluation information that both Emhart resellers and OEM markets had at their fingertips, 24/7. Ease of use and valuable product information made Emhart the go to location for advanced fastener application information, which strengthened brand value while also increasing repeat sales and customer loyalty.
Offering mostly static information today, Stanley Assembly Technologies expects to piggy-back on Emhart’s success and bring similar value, profitable growth, and customer retention once the Stanley version of i-MARK’s application is launched in Q2, 2011. Stanley Assembly’s eCatalog with their products will reside in the Emhart Teknologies’ self-service eCatalog on Emhart's website, called the Innovation & Technology Resource Center.
Stanley Assembly Technologies is headquartered in Cleveland Ohio, with worldwide locations in North-and- South America, Europe, Asia , including China.