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Acument Global Technologies Incorporates i-MARK’s 24/7 BUSINESS™ Software into Their Web Site -- Maximizes Web Customer Self-Service for Camcar Brand
i-MARK’s SaaS-based eCatalog software guides buyers of Camcar fasteners
to quickly and intuitively locate needed products and technical specifications
HARTFORD, CT,— June 18, 2008 -- Acument™ Global Technologies - North America (Acument), provider of a broad range of assembly fastening systems to industrial markets that include aerospace, automotive, electronics and construction, has incorporated
i-MARK’s 24/7 BUSINESS™ eCatalog software within its website and bolstered its web presence with a robust new online channel for customer and technical support. i-MARK is helping Acument maximize value within its current customer base and to attract and convert more new customers.
“Acument is determined to deliver the most user-friendly and effective product discovery tools in our industry to help our customers, channel partners and sales reps intuitively select the most appropriate fastening assembly solution; to deliver them real-time online technical support; and expedite their product procurement,” said Larry Pickett, Acument’s Director of Marketing. “We chose i-MARK because they offer one of the most comprehensive hosted web self-service solutions for industry.”
i-MARK’s web-enhancement supports a broader Acument initiative designed to provide world-class instantaneous response and support for their customers and prospects. The enhancement provides the added benefit of tracking and analyzing their customer and prospect interactions, as well as their preferences and Acument product popularity.
“Acument saw the value of leveraging an online channel strategy to boost its competitive position in today’s ‘on-demand’ marketplace,” said Del Merenda, President and CEO of i-MARK. Adding, “It comes down to timing and capturing critical opportunities. Our
24/7 BUSINESS web self-service eBusiness software increases Acument’s ability to be out in front of prospects when they are actively searching for products and delivers the tools buyers require to quickly find, evaluate and purchase Acument products online. This intuitive ‘discover-to-buy’ capability allows Acument to gain a keen competitive advantage by providing a mission-accomplished visitor experience.”
i-MARK also claims its 24/7 BUSINESS eCatalog, with its automated web lead generator module will enable Acument to capture detailed sales information from every user’s visit, right down to products and support information that they investigated. Leads are then auto-prioritized and electronically forwarded to assigned sales reps, support engineers, and channel partners. Acument management can choose their preferred reporting package from numerous options.
Underscoring the importance of Acument North America’s new online capabilities, Mr. Picket said, “We expect 24/7 BUSINESS to play a pivotal role in our strategic initiative to become known as the customer service leader in our industry. Additionally, we can help our customers source the optimal Acument solution for their fastening needs and we can leverage the Internet’s ubiquity to attract new engineers and procurement professionals and have them do the very same. i-MARK’s 24/7 BUSINESS is helping us dramatically improve web site visit productivity for all stakeholders. Doing so enhances our brand value in the marketplace, while better enabling us to deliver 'Quality first. Engineered to last.™' solutions for our customers."
About i-MARK, Inc.
i-MARK, Inc. offers hosted Software-as-a-Service (SaaS) eBusiness solutions to manufacturers that increase the productivity of their employees, agents and engineering-oriented buyers/product specifiers. 24/7 BUSINESS™, its exclusive suite of web self-service eBusiness software for the mid-market, measurably reduces direct costs, increases top-line revenues and can pay for itself in less than four months. For more information, visit www.imark.com or contact i-MARK, Inc. at Hartford Square North, 10 Columbus Boulevard, Hartford, CT 06106, 1-800-397-7119, info@imark.com.
About Acument™ Global Technologies – North America
Acument Global Technologies North America is headquartered in Sterling Heights, Michigan, USA, with operations throughout the United States, Canada and Mexico. The business is primarily focused on delivering fastening solutions to the aerospace, automotive, electronics, and other manufacturing industries under the Camcar®, and Ring Screw brands. For more information, visit www.acument.com/northamerica or contact Acument Global Technologies North America at 6125 Eighteen Mile Road, Sterling Heights, MI 48314, 1-800-544-6117.
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