HARTFORD, Conn.,— March 13, 2008 -- i-MARK, a leading provider of software-as-a-service (SaaS) eBusiness solutions, was selected by Emhart Teknologies, (ET) to provide their web self-service applications for Emhart’s Germany based affiliate operating under the brand name “Tucker”. ET, a manufacturer of Plastic Fasteners, Weld Studs, Self-Piercing Rivets and other fasteners for automakers, will utilize i-MARK’s 24/7 BUSINESS™ software to streamline and simplify the product procurement process for their customers by offering them self-service product selection and configuration. ET will also track and categorize these visitors and pass valuable sales lead information on to their integrated Salesforce.com® CRM system. According to Kai Loeffler, eBusiness Coordinator at ET, “We were determined to give our key customers something our competitors do not offer; a personalized online experience, which i-MARK’s intuitive eCatalog module provides them. Not only do we delight our core customers, but we also significantly sped-up our product time-to-market by making ‘real-time’ use of i-MARK’s product data management module.”
A key benefit of i-MARK’s 24/7 BUSINESS eCatalog is that it personalizes the experience for ET’s high volume customers, allowing them to search ET products using their own part numbering systems corresponding with ET’s products. “In our (fastener) business, it is so much about quality service and customer care”, remarked Loeffler. He added, “i-MARK’s 24/7 BUSINESS suite has truly helped us exceed our customers’ expectations of ET and is helping us solidify these essential business relationships. We could not be happier with the level of satisfaction that our customers have expressed so far. As more of their employees learn how easy it is to do business with ET, it’s likely we’ll have a long term, loyal relationship with these key customers.”
ET chose i-MARK’s content management system to establish a centralized product marketing database for use by key ET staff responsible for keeping its web presence as up-to-date as available information allows. Previously, ET product data had to be extracted from a complex internal network of independent databases residing throughout Europe. “We didn’t have an easy and quick way to display and describe product information within our company or more importantly, for customers and prospects visiting our website,” Loeffler remarked. Using i-MARK’s content management tool, ET consolidated technical product information from several repositories into a core searchable and integrated online database, which is easily administered across the globe by ET personnel.
“Small-to-medium-sized manufacturers (SMMs) realize the importance of moving their marketing and sales processes online, especially web self-service and guided selling. Their markets are flocking to the Internet in droves to find, evaluate and buy discrete engineered products and they demand an intuitive online experience to discover, assess and rapidly choose the exact engineered products they need,” said Del Merenda, President & CEO of i-MARK. He added, “Search engines are now used 10-to-1 over all other search means, including eMarketplaces, to locate products and their suppliers. Buyers want to find the right product specifications in no more than two or three ‘clicks’. Emhart’s i-MARK-enabled web presence has helped them clearly achieve the competitive high ground as the technology world-leader in their industry. Now, they are reaping the benefits.”
About i-MARK, Inc. i-MARK, Inc. offers hosted (Software-as-a-Service, SaaS) business solutions to manufacturers that increase the productivity of their employees, agents and engineering-oriented buyers/product specifiers. 24/7 BUSINESS™, its exclusive packaged solution for SMMs, measurably reduces direct costs, increases top-line revenues and can pay for itself in less than four months. For more information, visit www.imark.com or contact i-MARK, Inc. at The Exchange, 270 Farmington Ave., Suite 129, Farmington, CT 06032, 1-800-397-7119; e-mail: info@imark.com.
About Emhart Teknologies Emhart Teknologies is an operating unit of Black & Decker Corporation. The Germany based affiliate operating under the brand name Tucker, is a world-wide supplier of a wide range of fastening components and assemblies sold to customers in a variety of industries. Their primary market is automotive OEMs and their top-tier suppliers. Its position as a global leader in the design and creation of unique assembly technologies enables its customers to reduce their overall product assembly costs. For more information, visit www.emhart.com or contact Emhart Teknologies at 4 Corporate Drive, Suite 395, Shelton, CT 06484, 1-203-925-2264.
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