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Four More SMB Manufacturers
Choose i-MARK to Add
Web Self-Service to Their Web Sites
HARTFORD, Conn., (BUSINESS
WIRE) — April 6, 2006 -- i-MARK,
Inc., the leading provider of Web self-service solutions
for B2B durable goods manufacturers, announced today that
four more B2B manufacturers have selected their 24/7 BUSINESS™ system.
They come on the heels of Nielsen Sessions' (CT) and Morganite Crucible's (CT)
announcements in March. Today, i-MARK reported that Grove Gear (WI), division
of Regal Beloit Corporation; W.M. Berg, (NY) division of Rexnord; Belden IBDN
(Quebec) and Masterfix (The Netherlands) have selected 24/7 BUSINESS to
deliver Web self-service to their customers, prospects, agents and employees.
In making this announcement, Del Merenda, i-MARK's president
and CEO remarked,
“The business press and analyst' reports are stressing the importance of Web
self-service (WSS) as a mission-critical growth and profit generator for B2B
manufacturers. They point out that today's self-directed buyer wants WSS in
order to best structure a personal ‘discover-to-buy' cycle. Web self-service
enables manufacturers to reengineer their go-to-market strategy,
making it compatible with the buyer's preferred mode of communication – the
Internet.” Merenda added, “These four manufacturers selected
i-MARK's 24/7 BUSINESS to deliver
WSS because of the competitive advantage they gain when giving
their Web site visitors freedom to self-explore, evaluate,
and select effective engineered product solutions on their
own terms without experiencing endless waits in queue for that ‘next
available' agent.”
Merenda gives two reasons for the rising popularity
of 24/7 BUSINESS with
SMMs: their markets demand that sellers offer Web self-service; and SMMs naturally
prefer time-proven, cost-effective, and industry-targeted solutions. He said
that 24/7 BUSINESS emerged from i-MARK's focus on
building semi-custom eBusiness solutions for leading manufacturers since 1998.
He added, “We've been an ASP from the onset of the dot.com bubble and despite
some lean years, we passionately believed that i-MARK would prosper after the
bubble burst because we focused on the right vertical solutions. Now SMMs are
ready to adopt Web self-service and i-MARK offers the most robust, cost-effective
and easily customized WSS solution for B2B manufacturers on the market today.”
i-MARK claims their 24/7 BUSINESS suite
is attractively priced for SMMs with no fee increments for
the number of users, sessions or transactions. Added Doug
Billings, i-MARK's VP of Northern U.S. Sales, “In addition
to its intuitive product discovery eCatalog module, 24/7 BUSINESS includes
a gem – Sales Lead Manager. For nearly a year, manufacturers have experienced
a substantial drop in sales leads from traditional marketing sources while Internet
search engines like Google are simultaneously driving thousands of buyers
to their Web sites. 24/7 BUSINESS Sales Lead Manager
closely tracks visitor activity, then aggregates, prioritizes and distributes
quality leads to their sales channels based on manufacturers' rules.” Added,
Billings, “Over the last two years, our Enterprise customers recorded record
sales wins among tracked Web site visitors, exceeding those from traditional
sources by a factor of nearly five-to-one. Not surprisingly, these companies
also recorded their best sales years ever over the same periods. We expect our
SMM customers to have similar results.”
About i-MARK, Inc.
i-MARK, Inc. offers hosted (Software-as-a-Service, SaaS)
business solutions to manufacturers that increase the productivity
of their employees, agents and engineering-oriented buyers/product
specifiers. 24/7 BUSINESS™, it's exclusive
packaged solution for SMMs, measurably reduces direct costs,
increases top-line revenues and can pay for itself in less
than four months. For more information, visit www.imark.com
or contact i-MARK, Inc., at Hartford Square North, 10 Columbus
Boulevard, Hartford, CT 06106;
1-800-397-7119;
e-mail: info@imark.com.
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