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Progressive SMB Manufacturers
Offer Web Self-Service to Drive Profitable Growth
Nielsen/Session
and, Morganite Molten Metals Purchase i-MARK's 24/7 BUSINESS™
HARTFORD, Conn., (BUSINESSWIRE)—March 8, 2006 --- i-MARK, Inc., the
leading provider of web-hosted eBusiness solutions for discrete
product manufacturers, has witnessed a significant shift among the small-to-medium-size
businesses (SMBs) in their utilization of the Internet. Looking beyond websites
as just another vehicle to distribute their marketing message, SMB manufacturers
now recognize their websites must satisfy the instantaneous search-to-acquire requirements
of their primarily large OEM customers. “Large manufacturers have been our bread-and-butter
since we first offered sales automation solutions in 1998. Now SMB manufacturers
recognize they must add affordable self-service, search-to-acquire tools to
their ‘information-only' websites if they expect to compete effectively and
grow globally”, says Del Merenda, i-MARK's president. He added, “lamenting the
low ROIs of traditional marketing, SMBs realize they must put their websites
to work if they expect to recapture profitable growth.”
Two leading SMB manufacturers, Nielsen / Sessions division
of Actuant, and Morganite Molten Metals division of The Morgan
Crucible Company plc, acquired i-MARK's 24/7
BUSINESS software-as-a-service (SaaS) solution
to better interact with customers and to identify valuable prospects. “Clearly,
the Internet has become the information destination for buyers and
specifying engineers and it's no surprise that SMBs are rushing to implement
our 24/7 BUSINESS solutions”, says Merenda.
Nielsen / Sessions chose 24/7 BUSINESS to
transform their static website into a self-service business
tool, addressing the real-time-response needs of OEM prospects
and customers, and enabling buyers to transact on-line. Nielsen
is long-reputed for being well out in front of customer demand
for reliable information. They expect 24/7 BUSINESS to
deliver mission-accomplished visitor'
experiences and intuitive, self-service e-commerce.
Morganite Crucible chose 24/7
BUSINESS because they needed
to consolidate products and supporting information from multiple websites into
one easy to use web destination. Morganite was missing too many up-sell/cross-sell
opportunities because inside sales did not know about all the products that
Morganite offers worldwide. CSRs took too much time to lookup details, resulting
in impatient buyers; unproductive call transfers to Morganite product managers;
and ultimately, lost sales.
i-MARK, Inc. offers self-service business solutions to
manufacturers that increase the productivity of their engineering-oriented
end-users. For more information, visit www.imark.com or contact
i-MARK, Inc., at Hartford Square North, 10 Columbus Boulevard,
Hartford, CT 06106; 1-800-397-7119; e-mail: info@imark.com.
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