Altra Industrial Motion(MA) contracts with i-MARK to integrate their 24/7 BUSINESS eBusiness centers with SAP® CRM
FARMINGTON, CT — December 1, 2011 — Altra Industrial is a BtoB marketing automation pioneer, as evidenced by their very early decision to add i-MARK’s Internet-based customer self-service tool, SmartSITE™ to their website in 1999, now renamed 24/7 BUSINESS™. Over the years, Altra has incorporated numerous other i-MARK SaaS-based eBusiness modules for use by their broad company holdings and in the process, have built a world-class eBusiness Center that serves all of their constituents and user types, and is unmatched in their industry.
In selecting i-MARK to integrate their 24/7 BUSINESS eBusiness Center with their SAP CRM system, Altra will offer their industry’s most complete front-end-to-back-end sales, marketing, service, and support capability that is completely user-self-service driven. This expanded customer-facing eBusiness Center will provide product discover-to-quote-to-buy-and-ship self- service to all of Altra’s many different user types as well as help Altra penetrate new global markets. This integration will ensure that Altra will advance its customer service leadership standing within their served global markets and will further differentiate and distance Altra from its competition.
About i-MARK, Inc.
i-MARK, a leader in online eBusiness solutions for small-to-medium sized b2b manufacturers, offers 24/7 BUSINESS™, an interactive, SaaS-based eBusiness system that is seamlessly woven-in to the websites of complex product manufacturers and providers of multi-faceted business services. 24/7 BUSINESS expertly and confidently guides your visitors from around the world to discover, evaluate and transact for desired products or services. Built on a parametrically-searchable eCatalog, and a rules-based eConfigurator foundation, 24/7 BUSINESS includes a full suite of integrated modules that can be added-on to extend this eBusiness base. Modules include: a rules-based quotation builder; a ‘complex pricing’ engine; an ERP-integrated sales order manager and reseller portal; a self-service online media library; and adaptors that seamlessly integrate with popular 3rd party CRM, ERP and CAD view-and- download systems. Customers self-maintain their 24/7 BUSINESS systems and analyze usage in real-time using a comprehensive Administrative User Interface.
FARMINGTON, CT — December 1, 2011 — Altra Industrial is a BtoB marketing automation pioneer, as evidenced by their very early decision to add i-MARK’s Internet-based customer self-service tool, SmartSITE™ to their website in 1999, now renamed 24/7 BUSINESS™. Over the years, Altra has incorporated numerous other i-MARK SaaS-based eBusiness modules for use by their broad company holdings and in the process, have built a world-class eBusiness Center that serves all of their constituents and user types, and is unmatched in their industry.
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