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CUSTOMER SUCCESS - HAYDON KERK
Global Custom Solutions Manufacturer Get’s Innovative Quick-Ship Linear Actuator Prototype Program Online
Haydon Kerk Motion Solutions, a unit of AMETEK Precision Motion Control, designs and manufactures custom precision linear motion products, including stepper motor-based linear actuators, lead screw assemblies; and motorized/non-motorized linear rail systems. Most of its products are custom manufactured to precise customer requirements.
Design engineers seeking customizable linear actuators need to select and test customized prototypes quickly, before ordering a final configuration. Dan Montone, Haydon Kerk’s marketing director, knows this market well. They are design engineers who experiment with standard actuators and ‘hone-in’ on a custom configuration that exactly meets their motion control needs. But Dan knew he could serve those customers better by having a standard offering of parts that can be easily ordered online for a same day shipment, thus allowing the customer to begin concept testing immediately while waiting for a more customized solution.
Ninety-five percent of Haydon Kerk’s motion control products are custom-made based on buyers’ application-specific requirements. The sales process from concept to production ramp-up can be up to 18 months or more as the customer tests and retests concepts until they get to a specially designed system that will meet their needs. At the beginning of new product development, the customer isn’t really sure what specific requirements will ultimately be needed. For them, a good starting point is the quick-ship online prototype system that allows them to order several different configurations that can be used to establish a baseline, and then order them using a credit card for same-day shipment.
Haydon Kerk added i-MARK, Inc.’s 24/7 BUSINESS™ to their website enabling buyers to select, order and receive prototype linear actuators within 24 hours and then receive ready-to-use customized actuators in a matter of days, depending on the level of customization required. To do this, Haydon Kerk put the most popular actuator configuratons from the past three years into inventory and into their online, interactive eCatalog as standard products. These steps have significantly sped-up discovery, acquisition and use of prototypes and shortened the product development cycle overall. An added surprising benefit to Haydon Kerk was the number of new buyers who found their eCatalog while searching the Internet for customizable linear actuators and ended-up using their unique prototyping program.
Haydon Kerk's Get ItOnline Difference:
With i-MARK’s help, Haydon Kerk’s innovative online strategy of offering a self-service prototype program from their website has helped them and their customers in several ways:
Efficiencies gained in overall operations
Customer satisfaction from obtaining quick turnaround prototype parts
Fast engagement of the sales person with new prospects from well-qualified leads
Helped prospective new business to close sooner
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