Intuitive Self-Guided-Search Stimulates Buying, and Motivates Buyers to Return Often.

Complex, engineered products pose a true challenge to those trying to specify or buy them. Countless physical attributes, sub-families and performance requirements can muddle selection even with Customer Service assistance. i-MARK’s sophisticated SmartCAT™ eCatalog generation system solves this problem by guiding prospective buyers through an intuitive parametric search process, enhanced by selection wizards and performance calculators. Discovered products can be compared, specifications and CAD drawings viewed/downloaded, sales leads and RFQ’s generated/auto-routed, and shopping carts filled to enable purchasing through i-MARK’s integrated Sales Order Management system.

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