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12/1/2008
2:59:40 PM

Analyze Sales Process Automation (SPA) Results and Act to Improve Performance and Profitability.

i-MARK's DecisionManager™ is a dashboard-formatted data collection and reporting system.Whenever users visit your web site and its imbedded SPA modules, they are logged-in and the details of their browsing activity are tracked. Because SPA performs such a broad range of web-based marketing and sales functions, valuable information is constantly being compiled, 24/7. DecisionManager organizes and presents this information according to user-defined parameters to support operating managers and strategists as they evaluate performance results and make more profitable sales growth and business expansion decisions with higher degrees of confidence.

Example

  • End-to-end SPA captures buyers' visits and actions
  • Provides deep insight into preferences and buying patterns
  • Analyze sales channel effectiveness and performance
  • Track product preferences by application need
  • Leaders have the info to take profitable growth actions
  • Sell more products to prime markets and grow new markets
  • Act to increase sales territories’ growth/profit contributions
  • Adjust marketing priorities to increase sales and profit