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Enterprise-Level
Sales Process Automation
What is Sales Process Automation?
Sales Process Automation (SPA) takes a manufacturer’s
traditional marketing and sales processes and replicates them
on the Internet, creating a new and improved business channel
that operates independently or in support of existing business
operations. SPA is an integrated application suite that converts
your web site into an automated market development resource
as well as an independent self-service sales channel... functionality
that both your customers and served markets now demand.
i-MARK is the industry-leader in superior-quality SPA applications,
which we offer exclusively to durable goods manufacturers
and their resellers as an Application Service Provider (ASP).
Featuring popular pay-for-use pricing, ASPs are the fastest-growing
providers of software to businesses of all sizes because they
offer the lowest total cost of ownership. i-MARK has served
our customers as an ASP since we began operations in 1998.
How Can Sales Process Automation Work for You?
i-MARK applies a four-step process to rapidly
implement sophisticated SPA solutions for manufacturers of
complex engineered products:
1. Each of our six SPA modules is built upon a structured
application framework. Our Professional Services developers
populate each module with customer’ rules and data to
create their unique SPA applications.
2. All of our SPA modules are seamless-integration-ready
with each other, with back-end ERP/legacy systems, and other
front-end applications such as CRM and SFA.
3. No two manufacturers operate in exactly the same manner.
If an SPA application requires customer-specific enhancements,
our developers perform the work using SPA customization tools.
4. Fluency with manufacturers’ business functions enables
our developers to apply best practices that speed-up high
quality solution delivery.
What Added Value Do i-MARK’s SPA Solutions
Offer You?
Following commercial launch, our customers
use self-maintenance tools to adjust each SPA application
and keep it current. All SPA modules operate independently
or fully integrated. Customers decide which modules to implement
and in what order.
Since i-MARK’s SPA applications are an integral part
of our customers’ web sites, we include the following
value-added features as part of our ASP service:
1. We revise our customers’ web site graphics and layout
concurrent with SPA application implementation, to achieve
an integrated web site/SPA presentation that offers a cohesive
and compelling user experience.
2. We host our customer’s web sites and SPA solutions
in a highly-secure AT&T ISP facility, including industry-leading
SLA terms, application monitoring, and help-desk services
- 24/7. This site is mirrored by a live (backup) data center
located in our Hartford, CT facility.
3. We provide SPA application maintenance, including bug
fixes and core module enhancements, plus pre-paid annual application
development/support hours for customer’ use as they
require.
4. As an ASP, we offer a low startup fee with solution implementation
typically costing 50%–67% less than custom development
fees. Our low monthly ASP fee compares with their annual maintenance
fees, but provides our customers far more support, service
and value.
5. Our customers experience rapid development of their (manufacturer-smart
and focused) SPA solutions, usually in one-third the time
it takes system integrators or custom developers.
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