CT-based Haydon Kerk Motion Solutions, Inc. chooses 24/7 BUSINESS™ to give buyers an innovative new way to test and buy their custom devices
FARMINGTON, CT — August 2, 2010 — Haydon Kerk Motion Solutions, Inc of Waterbury, CT designs and manufactures precision linear motion products, such as: stepper motor-based linear actuators; rotary motors; lead screw assemblies; linear rail systems; and sealed switches. Their products are custom-manufactured to precise customer’ requirements based upon ‘test use’ of Haydon’s standard products. Using the new 24/7 BUSINESS™ eCatalog, standard products will now easily be parametrically selected.
Haydon Kerk chose 24/7 BUSINESS because it is engineer-friendly. Linear motion performance requirements are well-anticipated, while engineers are intuitively and accurately guided to select, evaluate, and test standard linear motion products that will address their unique linear motion control needs and ultimately lead to the purchase of Haydon Kerk’ products.
In choosing i-MARK, Dan Montone, Marketing Director at Haydon Kerk said, “We chose the 24/7 BUSINESS solution because the software platform is well designed and optimized for technical and industrial products. The i-MARK solution also allows us the flexibility to further customize the eCatalog software platform as the company’s needs change over time.”
i-MARK’s 24/7 BUSINESS eBusiness framework deploys eBusiness and engineering services centers of excellence exclusively for the complex component manufacturer. The Haydon Kerk eBusiness center is now online and dynamically serving and delighting existing and new customers, alike.
Haydon Kerk's recent launch of their 24/7 BUSINESS™ solution yields immediate ROI!
UPDATE - FARMINGTON, CT — October 20, 2010 – Haydon Kerk’s launch of their 24/7 BUSINESS solution yielded immediate ROI. Within 45 days of launch, Dan Montone, director of Marketing, reported: “In just a few short weeks we have transacted close to 60 eCommerce sales using i-MARK’s eBusiness solution, several of which were significant. In addition, we have engaged with, and are quoting three major prospects that we had previously not been able to penetrate for many years. These amazing results show that the i-MARK application is an excellent addition to the Haydon Kerk marketing strategy. Plus, the implementation process was very quick and smooth. Working with the i-MARK development team was a great experience."
FARMINGTON, CT — August 2, 2010 — 
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