Farmington, CT’s i-MARK, Inc. signs-up Heli-Tek, yet another component manufacturer choosing 24/7 BUSINESS™ to set-up shop on the Internet
FARMINGTON, CT — June 1, 2010 — Heli-Tek, a division of Precision Screw Thread Corp., Muskego, WI, manufactures high efficiency linear motion products and specializes in quality custom thread rolling solutions and services. Their very aggressive sales goals led Heli-Tek to take their business to the next level by deciding to create a first-class interactive, Internet-based self-service center for use by their engineering-oriented customers and prospects. i-MARK’s engineer-friendly software is well-designed to guide Heli-Tek’s website visitors of varying product knowledge levels as they select, evaluate, and purchase Heli-Tek’s complex-engineered products. Intuitive product selection guidance is augmented by ‘how to select’ wizards with imbedded formula calculators, making it simple and easy to find and buy the exact Heli-tek product needed.
In choosing i-MARK, Jordan Bush, Marketing Director at Heli-Tek said, ”i-MARK speaks ‘engineering’ like no other vendor we’ve encountered. Yet the great thing about their solution is how user-friendly it is, even for the not-so-engineering oriented people who also go online to learn about linear motion and hopefully select our products. i-MARK’s customizable product selection wizards guide users via a series of questions, user-friendly engineering calculators, and/or graphical selection guidance, to find the exact part they need. This was a big selling point for us. i-MARK made us feel comfortable that they could help us cater to our diverse audiences with their equally diverse product selection and eCommerce software.”
i-MARK's 24/7 BUSINESS eBusiness framework deploys eBusiness centers of excellence exclusively for the complex component manufacturer. The Heli-Tek center is scheduled to go online in 8 to 10 weeks from project launch.
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